Well no I do not think you can market in a basketball magazine. I think you market it the way you are but also market the performance. And you did not do it the way I say. More like improved memory, better test scores, better sports performance, sexual performance. But the main thing is what you have been doing all along. Just adding other stuff to the main thing.
No, alex has lobsang beat on this one. He was smart to be the big fish in the small pond of immortality claims than to try and compete with the million other products that have lesser claims.
It's really a kind of genius. It goes against conventional logic. Why limit yourself to these marginal markets? Isn't it less risky, more profitable to go for the bigger pie? But he has these marginal markets all to himself.
JB, if you want to go in a basketball magazine, make the craziest claim you can think of. Say the rings give you an invincible aura or something. That you can beat Kobe Bryant with the rings. Say it is powered by the ghosts of 1000 NBA stars.
JB, If it is not too expensive (less than $100), I will buy the ad for you in this basketball magazine. But you have to let me design the ad, and you have to donate all the profits to the poor.
A basket ball magazine will fail. The idea is to take the whole pie. Continue the immortality but add other things with it. I am not saying to drop the Immortality claims.
And Alex should also seed some good faith. Like give magnets away to kids with cancer and stuff like that. Then announce in his adds that he has a program like that. Like the Alex Chiu Childrens Charity. Then he does not have to say the rings cure or help cancer. It is implied.
Maybe it will fail, maybe it won't. I'm willing to invest $100 to find out.
There's a reason Alex doesn't give them to kids with cancer. Deep down he doesn't believe they work.
r
alex says that in advertising if you say too much stuff that the people reading it lose interest. Because he says then they get confused and they are like huh? so it does, this, this and this... so what does it do exactly?
He says you have to only say enough. Kind of like cooking. If you cook it too much, it doesn't taste good.
You must use few words but imply a lot. And you use few words in the headlines but smaller and more words to explain below.
What JB wants is for you to write the ad for him.
Well JB how about it -- how much does a basketball mag ad cost? Which magazine?
