Fashion Rings
I think it's time for alex to redisign his Rings and sell more fashion Immortality Rings. I'd like to have smaller and lighter Rings to wear.

I don't know how they could get lighter I mean the magnets weigh more and put more pressure than the plastic does.He could sell glow in the dark plastic casing for rings, or different colors hell yeah. People that already have the rings would buy more rings just for different styles his sales would go up.

He could insert smaller magnets in lighter rings more pretty, like a common golden or plastic rings but with proper magnets inside in correct position.

my ring is like a beige or a creame coloured. Is this just because I have the ceramic ones?

yeah neos are black.He could do that just make them neo,ceramic,and an extra small one(personally I don't think weight really matters to me) if he made all sorts of color casings like neon green,tie dye(maybe),glow in the dark people would adding those to their cart when ordering gorgeouspil.